Remaking a woman, a theme central to many films (Cinderella, Pretty Woman, My Fair Lady, etc) reinforces the stereotypes and genuine beliefs—of both men and women—that women are objects to be used for entertainment and pleasure, they are airheads, they are obedient, and their worth is measured by their appearance. A woman is not the sole beneficiary when she is “remade”; the male who transforms her also enjoys the benefits of this change, and he is usually the one who initiates the remodeling. This encourages the sentiment that women are objects meant to be altered to improve certain qualities (usually for entertainment or sexual purposes) for men. Rarely are women remade for their own benefit, and rarely are they shown discouraging this transformation; they always seem to be incredibly pleased with these changes and are forever indebted to their benefactors. They are especially grateful, it seems, because they couldn’t possibly have figured out how to recreate themselves on their own (if it’s even necessary); they have no opinions and are lost without the guidance and advice of a man. This breeds a strong reliance on men, which in turn highlights the notion that women are malleable and docile, vulnerable to the changes a man thinks essential to implement.
Usually the process of “remaking” involves changes in the appearance of the woman, coupled with an increase in her status or opulence. Emphasis on increased beauty and wealth promotes the idea that looks are indicative of worth, hence, ugly women are worthless and poor women are worthless. Consider the reality TV show “The Swan,” in which women who are considered “ugly ducklings” undergo a three-month intensive transformation in which they are plucked, squeezed, and redressed by a team consisting of a coach, therapist, trainer, cosmetic surgeon, dentist and stylist. The final results are revealed when all the women participate in a pageant show in which one of the many women is crowned the “ultimate swan”. Not once is their former self valued. Gross. These women are portrayed as ugly, unhappy people before they have a series of plastic surgery operations, but after they spend months working on the ultimate renewal, they are suddenly beautiful, happy, and confident women. What sort of message is this sending to the general public? I think it forces us to think that in order to be happy, we must be beautiful, and in order to be beautiful, you must have money to pay for multiple therapies that will recreate the way you look. Personality and intelligence are not factors considered in what makes a woman beautiful. Women are to have white shiny teeth, perky boobs, curvaceous hips (but not too curvy), a fit body, and radiating confidence; if they do not, their worth plummets.
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